The Girl Effect

Currently making waves around the internet: The Girl Effect. Working with $100 million donated by the Nike Foundation and the Novo Foundation, Grow Interactive and ad agency rockstars Wieden + Kennedy have created a campaign that spotlights and invests in adolescent females in developing nations, who have a unique power to foster socio-economic change around the globe. The site is simple but powerful, packing a typographic punch that's bolstered by the G arrow logo. Be sure to check things out!