Saving the Spark: Developing Creative Ideas

Over at A List Apart, Mark Boulton has a great article up called Saving the Spark: Developing Creative Ideas. He emphasizes what we all already know: that most good ideas don't arrive in an illuminating flash and that it's an ongoing challenge to be professionally and productively creative on a daily basis. "To stand up to this challenge, you need to arm yourself with some good tools." Worth a read!