The Word of Mouth Manual, Volume II

BzzAgent's Dave Balter is walking the walk by promoting his book The Word of Mouth Manual, Volume II by—you guessed it—word of mouth on various blogs and sites. It's available as a free download over at 37signals (or, if you prefer, for $45 on Amazon). "If you want your customers to start talking about your products and services, this book is a must read."