Muji Award International Design Competition 03

The third Muji Award International Design Competition is on! The theme this year is "Found Muji"—find inspiration from "the wisdom accumulated by our predecessors all over the world" and apply it to modern product designs for Muji. For example, designers at Muji discovered that the traditional 90 degree socks hand-knitted by Czech grandmothers fit the foot much better than the shape of most machine-manufactured socks... so they now produce 90 degree machine-made socks. "In this way, a factor found in Czech tradition, culture, and wisdom was converted to a new MUJI product befitting our modern age." Entries will be accepted throughout July. [via Cool Hunting]