Life size Blue Whale Online

The Whale and Dolphin Conservation Society have put a life size blue whale online (complete with underwater sound effects). Working with a thumbnail, you can move over the body of the 180 ton giant. Now, my question is, why don't we designers do stuff like this more often? A huge version of a design project would allow online viewers to interact with the work in a way that almost overcomes the distancing factor of a screen, to get up close and personal, to see texture, tiny flaws of personality, fine print... Anyone know of any design-related big projects conceptually similar to the whale? I'd love to know about them. [via Inky Circus—Anne's right, the whale does have an oddly calming effect]