Springwise: product publishing, wine icons

Springwise highlights two odd yet interesting ideas that are happening on beverage bottles. The first is the magazine on a bottle, which Coca-Cola Belgium will be testing on the girls market in April. Yep, a mini-magazine right on your Diet Coke. The second is Wine That Loves, a line of wines put out by the Amazing Food Wine Company. Stripping away all pretense of oenophila, the icons on the labels tell you simply that the wine "loves" pizza, or fish, or pasta.