
By now most people have likely seen the
I Am African ads. Created by Iman for the Keep A Child Alive charity, the ads have set off a tirade of commentary (Paltrow, especially, got a furious scathing online). These ads and their parodies (ex.
I Am Gwyneth Paltrow) present an interesting opportunity to examine the concept itself, the effectiveness of the execution, and the simple power of type and image to illicit reaction.
From the
Exercising My Write blog:
"The ads are attention-grabbing, yes, but do they call attention to the right thing? Do they accomplish their goal of drawing attention to the HIV/AIDS epidemic? Or will the intended message be lost in a flurry of outrage over overstepped boundaries of racial and cultural delineation? And if I don't agree to the proposed solution, is it okay for me to accept the ads because I agree with the underlying message of the campaign?" Or, more succinctly,
"Why would Sarah Jessica Parker's endorsement encourage me to support this cause?"Now that they've been around a few months and people have had time to digest them,
what do you think about these ads as a design exercise? Comments welcome.