Dissecting Gradient & Transparent Logos

As much as the design community likes to grumble about gradients, the reality is that they thrive among us—many of the big companies have run happily in shiny, slick, gradient-rich directions when it comes to rebranding. Bennett at Be A Design Group takes a look under the hood of some recent logos that have been given this treatment—fight gradients all you like, but at least know your enemy.