
In an interesting reversal of the usual product-dictates-art formula, illustrator
Bob Staake has proposed a conceptual breakfast cereal called
Freebies, the specifics of which would be driven by the drawings. Storylines about independent thought and doing good deeds would be cast with a range of edible characters, aiming to make breakfast fun and teach "something of value in a small, yet goofy and entertaining, way." This seems a much more sensible solution than a recent (rather snooty) call for
more upscale design on cereal boxes (come on). [via
Drawn!]
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