Bob Staake's Freebies

In an interesting reversal of the usual product-dictates-art formula, illustrator Bob Staake has proposed a conceptual breakfast cereal called Freebies, the specifics of which would be driven by the drawings. Storylines about independent thought and doing good deeds would be cast with a range of edible characters, aiming to make breakfast fun and teach "something of value in a small, yet goofy and entertaining, way." This seems a much more sensible solution than a recent (rather snooty) call for more upscale design on cereal boxes (come on). [via Drawn!]