Thursday, March 02, 2006

Wonderbra Ad

Apparently this Wonderbra ad caused quite a fuss last week. Between cries of tastelessness and the claim that it was ripped off an ad done several years ago by a South African agency, it's been interesting. Personally, I think it's a clever use of advertising space—eye-catching, interactive, and appealing to the masses (all the women who wield the Wonderbra and all those who love the result). I also think this is one of those things that walks the line—people are heralding it as brilliance, but I have a feeling if any of us had tried something like this in art school we'd have been laughed out of the room. Ah well. [via Adverbox]


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