Flavorpill Absinthe

I was bombarded by Flavorpill's Absinthe campaign in an email this morning, to the point where I clicked through and checked out the link (something I'm rarely inspired to do with banner advertising). I don't know whether it's the slightly dark humor, the orange, the clean type (it's refreshing that they abandoned all Moulin Rouge-style visual references) or what, but now I really want to try some absinthe...