BRAVIA Colour Ad: Bunnies
BRAVIA's third TV ad has arrived, and features plasticine bunnies invading lower Manhattan! Director Frank Budgen has created a fun successor to the megahit previous BRAVIA ads: the bouncing balls and the paint. Watch the bunnies in hi-res on the Bravia site (Flash, takes a moment to load) or get instant lo-res gratification via You Tube. The ad was filmed over three weeks this summer, and trusty New Yorkers have tons of behind-the-scenes photos of the bunnies up on Flickr. [via Gothamist with a bonus tip from Eva]
posted by kate at 9:05 AM
3 Comments:
On its own its fantastic, but I have to say that compared to the bravia balls, this one sorta misses the mark a touch. BALLsballsballs!
At first I thought so too... it's definitely different than the balls and paint ads. And stranger, also (the rabbit-to-whale-to-rabbit thing adds a layer of oddity). But it's a different genre (animation/claymation), and so needs to be considered differently. Sony claims that the bunny ad is the "most ambitious piece of stop-motion animation ever undertaken" -- whether that's true or not, it's still technically an achievement and visually awesome, as were the balls and paint ads.
(The balls are still my favorite too...)
I love this and wish I had seen the add. the colors are so vibrant
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