Park Avenue Café: Seasonal Identity

While Springwise is focusing on the Park Avenue Café from a business angle, the restaurant's intent to close and reopen every season also results in an interesting branding exercise. Each season, Park Avenue will "completely revamp its décor, staff uniforms and place settings"—the current summery yellow will shift to an autumnal red in the coming months. Fellow fans of maps, clean design and shifting palettes should be delighted by the above logo treatment.