Mentos: Make Art Pop!

Mentos has a cool ad campaign celebrating the launch of their new gum. Designed by the Cossette agency in Montreal, the ads create pixel graphics out of the pop-out gum packaging. Artists were hired to create murals from actual packaging, like the one shown above. View some of the new ads over at AdGoodness, or go straight to the Make Art Pop! site to make your own gum pop art.