Digital responsible for letterpress comeback?

The New York Times suggests that the growing popularity of letterpress is making a comeback because of the surge in digital publishing. "Art experts say this new interest in the specialized craft is a reaction to the slick design and flat graphics common in computer publishing. '’It looks different. It feels old. It'’s tactile. People love that. It is the romance of the impression of the letter pressed into paper that people feel good about.'" [via 37signals]

Note on links to the New York Times: I generally try to avoid these because they become subscriber-only, but apparently that will soon change. Things don't seem to be in place quite yet, however (there is no SHARE link in the sidebar of this piece), so read up before the article disappears into the archives!