Cooper Black: Behind the Typeface

Not a new item, by any means, but something of an odd classic: Cheshire Dave's Cooper Black: Behind the Typeface. We children of the 70s and early 80s seem to have a built-in soft spot for Cooper Black, designed originally in 1922 but which resurged in popularity just in time to be plastered all over our books and music, t-shirts and sports uniforms, candy wrappers and cartoons. The typeface today is basically a laughingstock, and even designers who secretly love it can't really use it—unlike hipper Helvetica, the burnout factor and unintentional timestamp prevent its re-emergence. The video gives fans more reason to appreciate Cooper Black, while simultaneously providing haters with plenty of fuel. Something for everyone.