Designers: Learn to Write!

Derek Powazek has a good article on A List Apart about why designers should pay more attention to the text being used in accompaniment with their visuals. He's talking to web designers, but his message is relevant to all—as a designer/writer myself, I'm always surprised that many designers don't take more of an interest in what is being said by the text they have so lovingly framed (online, in print, wherever). Sure, sometimes this is out of your control, but often it's a missed opportunity to further design communication.