Oscar poster article

I enjoyed the article on the Apple Pro site about designer Brett Davidson: http://www.apple.com/pro/design/davidson/
At first, I was totally underwhelmed by his poster design. But after learning WHY he made his decisions, it is much more interesting/appealing: "It has the brightest and biggest treatment of Oscar of any poster the Academy has done. Oscar breaks the borders. His head and legs are cropped, showing that he can’t be contained by the boundaries of the poster, that he’s larger than life. And he’s got the energy of those bright colors."
Aw, and he just loves those Academy Awards... hahaha.